A kitty reality show?!!!

It seems we can't get away from cheap pet foods with lots of advertising money around here. Our friend Jared emailed us this article about Meow Mix's new gimmick, and how could we not repost this? I mean, it's a kitty reality show?!! This could very well be Jezebel's and Sambora's new favorite TV show...


Tuesday, May 30, 2006 by Tobi Elkin
Calling all kitties: Are you ready for your closeup? On a reality TV show?

Meow Mix is sponsoring a reality show competition just for cats. Kitty competitors will be asked to lick themselves clean, chase balls of string, and relieve themselves in alitter box as they scratch and claw their way towards the grand prize.

Ten cats from shelters across the U.S. will be selected to compete in the inaugural edition of The Meow Mix House. The cats will travel to New York City and live together in a specially-designed house from June 13-23. Webcams will be mounted in every room in the house to get a glimpse into what cats do all day--and in our household, that's sleep. Well, most of the time, anyway.

Visitors can also go to http://www.meowmixhouse.com/ to vote for their favorite cat, (starting Thursday.) The cat with the fewest votes will be evicted from the house. However, all the cats in the Meow Mix House are winners: each cat that gets the boot will be adopted into a permanent home and receive a one-year supply of Meow Mix as a consolation prize. Meow Mix will pre-select a family in each city to adopt the cats after their stay in the house ends.

The last cat standing in the house will receive a job working for The Meow Mix Co. as Feline Vice President of Research and Development. He or she will be responsible for taste-testing and feedback on new Meow Mix product launches and line extensions. The Meow Mix Co. is producing the show along with Grand Central Marketing, an event marketing and promotion agency, and MMB, Meow Mix's advertising agency. Since it takes a special kind of person to understand what cats are saying, pop-up dialogue bubbles will be used to help translate the meows into English. Negotiations are underway with several cable networks to air the show.

Meow Mix will use the reality show as a platform to showcase Meow Mix Indoor Formula and Meow Mix Market Select wet food. In addition, the company's new line of cat treats will be offered to winners of reward challenges.


Tobi Elkin is Executive Editor, MediaPost.

Just An Online Minute for Tuesday, May 30, 2006: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=43945

For more information: Meow Mix House